Christmas shouldn’t be the prerogative of B2C brands only, which has always been highly active on the topic. Even the B2B marketers should rediscover the opportunities they have in this period. It’s not Christmas yet, but better get ready for those customers who will need your products or services to organize sales, events, special inflows… Read more »
There are many ways to name them: buyer personas, marketing personas, target, customer type, public audience, audience, users, buyers and so on. These are abstract models created to represent the ideal customer. Their definition is useful to internalize the subject type to attract and relate. For many departments of a company, like marketing, content, sales… Read more »
Get an extra 30% off on all Databases! Hurry up! This promotion is valid until this Friday using the code: B2B EMAIL MARKETING LISTS SUPPLY SINCE 2002. Bancomail is one of the largest database for email marketing. With more than 7.000.000 companies worldwide, we provide up to date, quality corporate registries with email addresses included. Our… Read more »
Email authentication is a part of the email delivery process. To improve the success of email campaigns we recommend to authenticate your email using DKIM and SPF. There are at least two reasons to use those protocols: Enhance your email reputation as sender. Each email sender has his own reputation which is generated by ISP. Many email… Read more »
Content marketing is the art to create, publish and assign the various type of content in order to attract, engage and maintain customers. It’s a communication channel based on reciprocity that e-commerce business operators may use to connect with regular customers and prospect. When a company publish some content, this shouldn’t be readed only by potential… Read more »
