Cold email marketing is one of the most effective ways to reach potential customers. Despite the reservations some may have about the similarities between cold email and spam, an email campaign based on generic email addresses is still a viable, effective, and secure way to get in touch with potential customers. Let’s examine why this… Read more »
Although it may be tempting to do it yourself or just go with the ‘usual tools’, investment in an email outreach software optimised for cold mailing will yield better results. Why? Here are the reasons that will answer this question and will help in choosing the right platform for your purposes (we have a recommendation… Read more »
Let’s face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes… Read more »
1971. Ray Tomlinson, a programmer who is working on a project for MIT that today we could simply call “the Internet”, sends the first email. Not many years later, in 1978, Gary Thuerk – an employee of the Digital Equipment Corp – sent out the first Email Marketing campaign. There are only 400 recipients, but… Read more »
The competitive level to attract your recipient’s attention is very high, so creating compelling content is only a part of the job. On one hand you should create valuable emailswhich improve the communication level and deliverability, on the other hand you should consider segmentation an apparently simple but extremely powerful mechanism that allows you to… Read more »
