Autumn is around the corner, and with it comes a golden opportunity to reenergize your business. After the summer break, Cold Email Marketing can become your best ally to reach new customers, reconnect with existing ones and get your business back on track. Evaluating and Updating Your Contact List Let’s start with a fundamental step:… Read more »
The differences between Cold Email, Newsletter and DEM In the world of digital marketing, companies have a variety of email marketing techniques at their disposal to reach their customers and prospects. The main areas of Email Marketing are Cold Email, Newsletter and DEM (Direct Email Marketing). These tools allow companies to send personalised and targeted… Read more »
In email marketing, every element plays a crucial role in capturing the attention of recipients and driving engagement. One such element is the preview text. In this article, we will explore its concept in email marketing, differentiate it from the preheader, discuss its compatibility across various email clients in 2023, and delve into strategies to… Read more »
Email marketing is an effective digital marketing channel and has become an essential tool for businesses in all sectors. But how can companies ensure that their emails are opened, read, and most importantly, convert into user actions? Here comes the crucial role of a specialized email marketing copywriter. In this article, we will provide you… Read more »
Cold email marketing is one of the most effective ways to reach potential customers. Despite the reservations some may have about the similarities between cold email and spam, an email campaign based on generic email addresses is still a viable, effective, and secure way to get in touch with potential customers. Let’s examine why this… Read more »
