Francesca Grillo

Marketing

Francesca Grillo
Maybe due to her height, she loves dealing with ideas greater then herself. She is a creative storyteller through digital and social media and public relations, abusing in to do list and day planner. All the same, she keeps filling the office with her sticky notes.

How to write a Cold Email that actually worksThe basic rule? Don't be lazy with your email!

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Let’s face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes… Read more »


Email Marketing – 2020 and beyond

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1971. Ray Tomlinson, a programmer who is working on a project for MIT that today we could simply call “the Internet”, sends the first email. Not many years later, in 1978, Gary Thuerk – an employee of the Digital Equipment Corp – sent out the first Email Marketing campaign. There are only 400 recipients, but… Read more »


The art of segmentation in Email Marketing

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The competitive level to attract your recipient’s attention is very high, so creating compelling content is only a part of the job. On one hand you should create valuable emailswhich improve the communication level and deliverability, on the other hand you should consider segmentation an apparently simple but extremely powerful mechanism that allows you to… Read more »


CPM, PPC, CPC vs Cold Email Marketing

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CPM, PPC, CPC vs Cold Email Marketing or the advantages of Cold Email Marketing and why it is not a bad idea. The world of online advertising can be complicated, sometimes even biased. There are many marketing channels and each has its own pros and cons. For a startup can be incredibly difficult to choose… Read more »


50% off on all Email Database | the Bancomail Black Friday

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Black Friday in Bancomail means: 50% off on all Email Lists! Think forward about your Email Marketing: this exclusive promotion ends on Monday! Bancomail is one of the largest database for Email Marketing. With more than 8.000.000 companies worldwide, we provide up to date, quality corporate registries with email addresses included. Our data are contractually… Read more »