Francesca Grillo

Marketing

Maybe due to her height, she loves dealing with ideas greater then herself. She is a creative storyteller through digital and social media and public relations, abusing in to do list and day planner. All the same, she keeps filling the office with her sticky notes.

Cold Email Ghosting: Why your B2B emails get ghosted—and how to fix it.

Posted on

Bancomail Databases for Email Marketing

Valentine’s Day has just passed, and love is still in the air… or so they say. You sent out your campaign to the perfect target, got some positive responses, and even sparked some promising new business relationships. But then, silence. Some prospects have completely disappeared. It’s part of the game, but with the right strategies,… Read more »


How to conquer mail servers by sending your email campaign in blocks

Posted on

Bancomail Databases for Email Marketing

Email marketing: a double-edged sword? Not really. In the digital marketing landscape, cold email marketing is often portrayed as a double-edged sword. On the one hand, it offers a great opportunity to acquire new customers and expand your business. On the other hand, there is the risk of ending up in the spam folder, which… Read more »


Horror Stories for Email MarketersUncover email marketing horror stories and learn to conquer the monsters. Follow best practices and find success in the dark side of email marketing.

Posted on

Bancomail Databases for Email Marketing

The world of digital marketing can be a spooky place, especially when it comes to the specters of errors that can haunt your email marketing campaigns. In this article, we’ll delve into some email marketing horror stories, highlighting the terrifying mistakes made and the invaluable lessons that every email marketer should learn to avoid nasty… Read more »


Cold Email Marketing for Autumn: Relaunch Your Business Successfully

Posted on

Bancomail Databases for Email Marketing

Autumn is around the corner, and with it comes a golden opportunity to reenergize your business. After the summer break, Cold Email Marketing can become your best ally to reach new customers, reconnect with existing ones and get your business back on track. Evaluating and Updating Your Contact List Let’s start with a fundamental step:… Read more »


Acquisition and Conversion Strategy: from Cold Email over Newsletter to DEM

Posted on

Bancomail Databases for Email Marketing

The differences between Cold Email, Newsletter and DEM In the world of digital marketing, companies have a variety of email marketing techniques at their disposal to reach their customers and prospects. The main areas of Email Marketing are Cold Email, Newsletter and DEM (Direct Email Marketing). These tools allow companies to send personalised and targeted… Read more »