In an increasingly competitive and dynamic food industry, businesses that include food manufacturers, restaurants, food suppliers, and culinary entrepreneurs are consistently seeking innovative strategies to not only survive but also thrive in the marketplace. In this landscape, cold email marketing has emerged as an effective and versatile tool, offering countless opportunities to food-related enterprises. It… Read more »
“Marketing” as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin “mercatus”, which was used for a marketplace or merchant. In this sense, of course, “marketing” has existed for a very long time and only later the meaning… Read more »
Cold Email Marketing has unbeatable advantages as part of a B2B sales strategy: exceptional reach, relatively little time required to prepare and send the mailings, and relatively low financial expenses. As a result, a high ROI (return on investment) can be expected. We are also in the visual realm, and in contrast to cold calls,… Read more »
The differences between Cold Email, Newsletter and DEM In the world of digital marketing, companies have a variety of email marketing techniques at their disposal to reach their customers and prospects. The main areas of Email Marketing are Cold Email, Newsletter and DEM (Direct Email Marketing). These tools allow companies to send personalised and targeted… Read more »
Email marketing is an effective digital marketing channel and has become an essential tool for businesses in all sectors. But how can companies ensure that their emails are opened, read, and most importantly, convert into user actions? Here comes the crucial role of a specialized email marketing copywriter. In this article, we will provide you… Read more »
