A double espresso, please! What’s better than an espresso? …a double espresso! A real pick-me-up that gets everyone back on their feet with double the effect. Such a miracle cure would certainly also be helpful in B2B communication – and it exists! Double the appeal, double the effect – this is the secret recipe for… Read more »
Valentine’s Day has just passed, and love is still in the air… or so they say. You sent out your campaign to the perfect target, got some positive responses, and even sparked some promising new business relationships. But then, silence. Some prospects have completely disappeared. It’s part of the game, but with the right strategies,… Read more »
In an increasingly competitive and dynamic food industry, businesses that include food manufacturers, restaurants, food suppliers, and culinary entrepreneurs are consistently seeking innovative strategies to not only survive but also thrive in the marketplace. In this landscape, cold email marketing has emerged as an effective and versatile tool, offering countless opportunities to food-related enterprises. It… Read more »
“Marketing” as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin “mercatus”, which was used for a marketplace or merchant. In this sense, of course, “marketing” has existed for a very long time and only later the meaning… Read more »
Cold Email Marketing has unbeatable advantages as part of a B2B sales strategy: exceptional reach, relatively little time required to prepare and send the mailings, and relatively low financial expenses. As a result, a high ROI (return on investment) can be expected. We are also in the visual realm, and in contrast to cold calls,… Read more »
