Tilo Oschatz

Business Development - German-speaking and English-speaking countries

As a German he lived in Germany, Austria and Italy, working in the Logistics-, Pharma-. Electronics-, Software- and Tourism-Industry so far. Always looking for new challenges, always striving to optimize business processes. Optimized processes = less work = more free time = more time on his Mountainbike.

AI-Generated Graphics: A New Era for Email Marketing

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Bancomail Databases for Email Marketing

The Beginning of a New Era Email marketing thrives on personalization – individual emails, perfectly tailored to the target group or segment, are effective and lead to the best results. Most marketers will have experienced this. Customers and readers have a wide variety of ideas, requirements, wishes and needs and in order to be successful,… Read more »


Unlock the Power of Unfinished Business: “Zeigarnik Effect” in Email Marketing

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Bancomail Databases for Email Marketing

Psychology is every marketer’s friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article “The psychological triggers for email click-throughs“. However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and… Read more »


Scannability – Make reading your Emails a Walk in the Park

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Bancomail Databases for Email Marketing

Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »


Psychological Triggers for Email Click-Throughs

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Bancomail Databases for Email Marketing

In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear – Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to… Read more »


John Deere – a Pioneer of Tractors…and Content Marketing

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Bancomail Databases for Email Marketing

There is one company that not only helps farmers to plow up their fields, but has also plowed up the marketing landscape big time! “Content Marketing” is being used more and more frequently nowadays. It is quite obvious what it stands for. “Content” is the key element of this approach. In contrast to direct slogans… Read more »