Walking on water, parting the seas, but also overcoming other laws of nature – this is just a small selection from the repertoire of saints. They also protect us from serious disasters or minor accidents, the list of positive qualities is practically endless. Saints are special individuals who have a firm place in our history,… Read more »
Another one of those days at the office, tough, boring and tiring. Not exactly what you want, but they do exist. In addition, there are countless emails to deal with, each one more frustrating than the last, literally torture. But then it happens … BOOM … all of a sudden you are awakened from your… Read more »
The Beginning of a New Era Email marketing thrives on personalization – individual emails, perfectly tailored to the target group or segment, are effective and lead to the best results. Most marketers will have experienced this. Customers and readers have a wide variety of ideas, requirements, wishes and needs and in order to be successful,… Read more »
Psychology is every marketer’s friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article “The psychological triggers for email click-throughs“. However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and… Read more »
Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »
