Strategy


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Scannability – Make reading your Emails a Walk in the Park

Bancomail Databases for Email Marketing

Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »


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Psychological Triggers for Email Click-Throughs

Bancomail Databases for Email Marketing

In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear – Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to… Read more »


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Welcome new Email Subscribers with Style!Neue E-Mail-Abonnenten auf die richtige Weise zu begrüßen, ist eine wertvolle Gelegenheit. Dieser Artikel ist Ihr Leitfaden.

Bancomail Databases for Email Marketing

It is often just one simple “CLICK”, a click followed by … “NOTHING”! Most of the time it is exactly like this, nothing more nothing less. The click is followed by void … darkness combined with earsplitting silence. Time stops while entering a state of delirium. This is not the situation we are looking for,… Read more »


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These are the hottest Email Marketing Trends for 2024Stay informed and don't miss out on the most important trends in email marketing for 2024 - you can only benefit.

Bancomail Databases for Email Marketing

Don’t fall behind and develop your email marketing further Email marketing is a strategic way to acquire customers. Its cost efficiency sets it apart from other marketing approaches and offers exceptional value for your campaigns. In addition, the high return on investment (ROI) makes it particularly attractive in difficult economic times. However, the marketing landscape… Read more »


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Horror Stories for Email MarketersUncover email marketing horror stories and learn to conquer the monsters. Follow best practices and find success in the dark side of email marketing.

Bancomail Databases for Email Marketing

The world of digital marketing can be a spooky place, especially when it comes to the specters of errors that can haunt your email marketing campaigns. In this article, we’ll delve into some email marketing horror stories, highlighting the terrifying mistakes made and the invaluable lessons that every email marketer should learn to avoid nasty… Read more »