Strategy


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“Theoretically, it’s just a question of practice”: The balance between theory and practice in companies – Part one

Bancomail Databases for Email Marketing

In a world that never stands still, the morning alarm clock is our faithful companion (and often our worst enemy), opening the round of small and large goals that need to be achieved, usually at a fast pace. During working hours, it’s easy to get lost in the daily commitments and deadlines to be met…. Read more »


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No Chance for the Summer Slump – Email Marketing for the warmer months

Blazing sun, high temperatures, shimmering air above the tarmac – but fortunately the beach is not far away. Colourful parasols, the sound of the sea, crashing waves and the smell of sun cream and seawater in the air. For many people, this is the first thing that comes to mind when they think of “summer”,… Read more »


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What (NOT) to do in Email Marketing

Bancomail Databases for Email Marketing

Email marketing is a world full of rules and advice, but what if we turned them all on their head? It would be a thrilling experience that might make you realize the importance of an effective strategy even more clearly, and it would probably also give you a few laughs! Would recipients convert en masse,… Read more »


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The new Era of Short Attention Spans – A challenge for Email Campaigns

Bancomail Databases for Email Marketing

Our current times are full of surprises, not all of which are necessarily living proof of high culture. News summaries in just a few seconds, millions of short videos with questionable content, headlines with no background, plus TikTok and Instagram are mercilessly captivating. At the cinema, mobile phones are increasingly providing ‘distraction’, and even when… Read more »


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Timing is Key, unlock the Potential of your Email Campaigns

Bancomail Databases for Email Marketing

We’ve all been there! – You meet a friend and he is full of enthusiasm and anticipation because he has heard a ‘bombastic joke’ and absolutely has to tell us about it. He starts off in a lively manner, with exuberant gestures and facial expressions to create tension. Our expectations grow and grow. But then… Read more »