Strategy


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What (NOT) to do in Email Marketing

Bancomail Databases for Email Marketing

Email marketing is a world full of rules and advice, but what if we turned them all on their head? It would be a thrilling experience that might make you realize the importance of an effective strategy even more clearly, and it would probably also give you a few laughs! Would recipients convert en masse,… Read more »


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The new Era of Short Attention Spans – A challenge for Email Campaigns

Bancomail Databases for Email Marketing

Our current times are full of surprises, not all of which are necessarily living proof of high culture. News summaries in just a few seconds, millions of short videos with questionable content, headlines with no background, plus TikTok and Instagram are mercilessly captivating. At the cinema, mobile phones are increasingly providing ‘distraction’, and even when… Read more »


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Timing is Key, unlock the Potential of your Email Campaigns

Bancomail Databases for Email Marketing

We’ve all been there! – You meet a friend and he is full of enthusiasm and anticipation because he has heard a ‘bombastic joke’ and absolutely has to tell us about it. He starts off in a lively manner, with exuberant gestures and facial expressions to create tension. Our expectations grow and grow. But then… Read more »


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Harness the Power of Images – Visuals in Email Marketing

Bancomail Databases for Email Marketing

Another one of those days at the office, tough, boring and tiring. Not exactly what you want, but they do exist. In addition, there are countless emails to deal with, each one more frustrating than the last, literally torture. But then it happens … BOOM … all of a sudden you are awakened from your… Read more »


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AI-Generated Graphics: A New Era for Email Marketing

Bancomail Databases for Email Marketing

The Beginning of a New Era Email marketing thrives on personalization – individual emails, perfectly tailored to the target group or segment, are effective and lead to the best results. Most marketers will have experienced this. Customers and readers have a wide variety of ideas, requirements, wishes and needs and in order to be successful,… Read more »