Email Marketing Insights

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These are the hottest Email Marketing Trends for 2023

Databases for Email Marketing / Bancomail

Become a part of this exciting development! Email Marketing is without a doubt a sensible measure to acquire customers. The relatively low costs for Email Marketing campaigns can hardly be beaten by other marketing measures and methods. In addition, there is the advantage of the high ROI, which is particularly important in economically difficult times…. Read more »

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Email and B2B-content marketing, post-pandemic trends

It was 1996 when Bill Gates framed the phrase “content is king“, which would soon become one of the favorite quotes of all marketing specialists. Now, more than 25 years after what the founder of Microsoft said, we all can agree: he had foreseen this a long time ago and B2B content marketing is now… Read more »

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Email Marketing – 2020 and beyond

1971. Ray Tomlinson, a programmer who is working on a project for MIT that today we could simply call “the Internet”, sends the first email. Not many years later, in 1978, Gary Thuerk – an employee of the Digital Equipment Corp – sent out the first Email Marketing campaign. There are only 400 recipients, but… Read more »

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Email Automation + Email Marketing Statistics you need to know this year

Email Marketing is a fundamental part of the multi-channel communication strategies. It has the power to create engagement with new users and retention with already acquired customers or prospects. Campaign Monitor has collected in an infographic called “24 Email Marketing Stats You Need to Know” everything that serves to convince you that the Email Marketing… Read more »

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Open Rate: an Email Marketing metric

Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and riched many objectives, changing its strategy and methods. But what hasn’t change over time is the main goal of marketers: to ensure the email’s reading. There are some important aspects… Read more »