Email Marketing Insights


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Email Marketing – 2020 and beyond

1971. Ray Tomlinson, a programmer who is working on a project for MIT that today we could simply call “the Internet”, sends the first email. Not many years later, in 1978, Gary Thuerk – an employee of the Digital Equipment Corp – sent out the first Email Marketing campaign. There are only 400 recipients, but… Read more »


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Email Automation + Email Marketing Statistics you need to know this year

Email Marketing is a fundamental part of the multi-channel communication strategies. It has the power to create engagement with new users and retention with already acquired customers or prospects. Campaign Monitor has collected in an infographic called “24 Email Marketing Stats You Need to Know” everything that serves to convince you that the Email Marketing… Read more »


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Open Rate: an Email Marketing metric

Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and riched many objectives, changing its strategy and methods. But what hasn’t change over time is the main goal of marketers: to ensure the email’s reading. There are some important aspects… Read more »


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Mobile reading: benchmarks depends on the sector

Almost all the emails are read on mobile devices, it ‘s quite common to hear this but let’s go beyond. Experian Marketing Services recent’s research for the second quarter of 2015 shows a desktop openings rate of 48% versus 40% on smartphone and 12% on tablet. What interests is that the percentage changes depends on the… Read more »