Why Your Data Ages Faster Than Strawberries in the Fridge You know how it goes: you invest time, effort, and budget into your marketing campaign. The CRM is polished, emails are crafted, and the target audience is carefully defined. But then… results don’t quite meet expectations. Opens are low, responses are scarce, and a few… Read more »
Everyone is familiar with the watering can principle… If you water an area with delicate, small plants using a large watering can, it rarely ends well. The plants get bent, the soil is washed away, and in the worst case, the young roots are exposed and lose their grip in the ground. In short, it’s… Read more »
Imagine this: You open your email inbox in the morning, full of motivation and ready to conquer the world. In addition to the usual spam mails, you will also find a number of emails that will pique your interest. News from your industry and, fortunately, emails from companies that seem to offer potential for collaboration…. Read more »
The Swiss Army Knife for your marketing It fits in any pocket, is ready for use in seconds and offers the right tool for almost any situation. The Swiss Army Knife, a sensational invention! Extremely versatile, precise and always reliable – exactly what a good marketing tool should be! A high-quality B2B marketing database is… Read more »
Geo-referencing – sounds simple, right? Just take an address, match it to a spot on the map, and move on. Unfortunately, reality paints a different picture. In the B2B marketing world, address matching can feel like navigating a labyrinth where even experienced cartographers might lose their way. The consequences are real: misdirected messages, wasted resources,… Read more »
Everyone is familiar with the watering can principle… If you water an area with delicate, small plants using a large watering can, it rarely ends well. The plants get bent, the soil is washed away, and in the worst case, the young roots are exposed and lose their grip in the ground. In short, it’s… Read more »
Imagine this: You open your email inbox in the morning, full of motivation and ready to conquer the world. In addition to the usual spam mails, you will also find a number of emails that will pique your interest. News from your industry and, fortunately, emails from companies that seem to offer potential for collaboration…. Read more »
The Swiss Army Knife for your marketing It fits in any pocket, is ready for use in seconds and offers the right tool for almost any situation. The Swiss Army Knife, a sensational invention! Extremely versatile, precise and always reliable – exactly what a good marketing tool should be! A high-quality B2B marketing database is… Read more »
Geo-referencing – sounds simple, right? Just take an address, match it to a spot on the map, and move on. Unfortunately, reality paints a different picture. In the B2B marketing world, address matching can feel like navigating a labyrinth where even experienced cartographers might lose their way. The consequences are real: misdirected messages, wasted resources,… Read more »
A double espresso, please! What’s better than an espresso? …a double espresso! A real pick-me-up that gets everyone back on their feet with double the effect. Such a miracle cure would certainly also be helpful in B2B communication – and it exists! Double the appeal, double the effect – this is the secret recipe for… Read more »
