Strategy


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These are the hottest Email Marketing Trends for 2024Stay informed and don't miss out on the most important trends in email marketing for 2024 - you can only benefit.

Bancomail Databases for Email Marketing

Don’t fall behind and develop your email marketing further Email marketing is a strategic way to acquire customers. Its cost efficiency sets it apart from other marketing approaches and offers exceptional value for your campaigns. In addition, the high return on investment (ROI) makes it particularly attractive in difficult economic times. However, the marketing landscape… Read more »


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Horror Stories for Email MarketersUncover email marketing horror stories and learn to conquer the monsters. Follow best practices and find success in the dark side of email marketing.

Bancomail Databases for Email Marketing

The world of digital marketing can be a spooky place, especially when it comes to the specters of errors that can haunt your email marketing campaigns. In this article, we’ll delve into some email marketing horror stories, highlighting the terrifying mistakes made and the invaluable lessons that every email marketer should learn to avoid nasty… Read more »


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A/B-Testing for Email Marketing: Boost Your Open and Click Rates

Bancomail Databases for Email Marketing

A and B are well-known friends. As letters, we deal with them all life long. But they are special because they are the first we get to know at a very young age, learning the ABC and 123. But they are not only used for building words, historically they are also used to classify, categorize,… Read more »


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Cold Email Marketing for Autumn: Relaunch Your Business Successfully

Bancomail Databases for Email Marketing

Autumn is around the corner, and with it comes a golden opportunity to reenergize your business. After the summer break, Cold Email Marketing can become your best ally to reach new customers, reconnect with existing ones and get your business back on track. Evaluating and Updating Your Contact List Let’s start with a fundamental step:… Read more »


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Acquisition and Conversion Strategy: from Cold Email over Newsletter to DEM

Bancomail Databases for Email Marketing

The differences between Cold Email, Newsletter and DEM In the world of digital marketing, companies have a variety of email marketing techniques at their disposal to reach their customers and prospects. The main areas of Email Marketing are Cold Email, Newsletter and DEM (Direct Email Marketing). These tools allow companies to send personalised and targeted… Read more »