Our current times are full of surprises, not all of which are necessarily living proof of high culture. News summaries in just a few seconds, millions of short videos with questionable content, headlines with no background, plus TikTok and Instagram are mercilessly captivating. At the cinema, mobile phones are increasingly providing ‘distraction’, and even when… Read more »
We’ve all been there! – You meet a friend and he is full of enthusiasm and anticipation because he has heard a ‘bombastic joke’ and absolutely has to tell us about it. He starts off in a lively manner, with exuberant gestures and facial expressions to create tension. Our expectations grow and grow. But then… Read more »
Another one of those days at the office, tough, boring and tiring. Not exactly what you want, but they do exist. In addition, there are countless emails to deal with, each one more frustrating than the last, literally torture. But then it happens … BOOM … all of a sudden you are awakened from your… Read more »
The Beginning of a New Era Email marketing thrives on personalization – individual emails, perfectly tailored to the target group or segment, are effective and lead to the best results. Most marketers will have experienced this. Customers and readers have a wide variety of ideas, requirements, wishes and needs and in order to be successful,… Read more »
Psychology is every marketer’s friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article “The psychological triggers for email click-throughs“. However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and… Read more »
