Why Your Data Ages Faster Than Strawberries in the Fridge You know how it goes: you invest time, effort, and budget into your marketing campaign. The CRM is polished, emails are crafted, and the target audience is carefully defined. But then… results don’t quite meet expectations. Opens are low, responses are scarce, and a few… Read more »
Imagine stepping into a large, colorful vegetable garden on a warm summer’s day. The sun is shining, a gentle breeze is blowing and the air is filled with fresh, natural fragrances. Vibrant plants are growing everywhere: juicy tomatoes, crunchy cucumbers, brightly colored peppers. Everything is carefully arranged, well-labeled and easily accessible. This is exactly how… Read more »
Email marketing: a double-edged sword? Not really. In the digital marketing landscape, cold email marketing is often portrayed as a double-edged sword. On the one hand, it offers a great opportunity to acquire new customers and expand your business. On the other hand, there is the risk of ending up in the spam folder, which… Read more »
The Email-address It sounds banal, it seems banal, it is banal … there are countless topics on the subject of email marketing, scientific papers, conjectures, theories, well-intentioned advice and tips – but there is one element in this game that is and should be without doubt the basis of all considerations, as banal as it… Read more »
When choosing the path of email marketing, there are many questions to be asked. Fundamental issues are, for instance, how best to identify the list of recipients or, finding the right sending platform not to overload inboxes. But the most frequent doubt is probably another: how not to end up in the spam-folder? Yes, the… Read more »
