Email Deliverability

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How to choose the right platform for your Cold Email Marketing CampaignA cold email outreach campaign is one of the most effective ways to reach new potential customers while raising awareness of your brand, but what should you bear in mind when choosing a platform?

Although it may be tempting to do it yourself or just go with the ‘usual tools’, investment in an email outreach software optimised for cold mailing will yield better results. Why? Here are the reasons that will answer this question and will help in choosing the right platform for your purposes (we have a recommendation… Read more »

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Email Security: SPF and DKIM what is it and how it works?

Email authentication is a part of the email delivery process. To improve the success of email campaigns we recommend to authenticate your email using DKIM and SPF. There are at least two reasons to use those protocols: Enhance your email reputation as sender. Each email sender has his own reputation which is generated by ISP. Many email… Read more »