On Wednesday, September 14, 2016 was the official announcement: it’s ready the Gmail and Inbox upgrade that will support Responsive Email, whose content will fit now on all devices, depending on their size. Texts, links and buttons will have larger sizes to fit more easily on small screens. Even the desktop users will find improvements,… Read more »
Email authentication is a part of the email delivery process. To improve the success of email campaigns we recommend to authenticate your email using DKIM and SPF. There are at least two reasons to use those protocols: Enhance your email reputation as sender. Each email sender has his own reputation which is generated by ISP. Many email… Read more »
Content marketing is the art to create, publish and assign the various type of content in order to attract, engage and maintain customers. It’s a communication channel based on reciprocity that e-commerce business operators may use to connect with regular customers and prospect. When a company publish some content, this shouldn’t be readed only by potential… Read more »
Why to optimize images? Converting email readers into customers it largely depends on developing a positive ‘customer impression’, and this is where your newsletter performance come into play. Quality images and ultra-fast loading speed gives customers a positive psychological impression encouraging sales and their loyalty. This way the ‘user experience’ in terms of email performance and responsiveness… Read more »
Another great day for Marketing! Doesn’t matter how people in your business sector will choose to celebrate Easter, what’s important in this period, is the great opportunity to propose your product and to place it in your consumer’s mind. During these days, promotions and newsletters, can have great visibility and can achieve quickly their goals…. Read more »
