There are a lot of tips regarding best practices, often not very good ones. At least once we’re all finished reading the reviews on the best color for the CTA: red, green or blue buttons? The truth is that the issue shouldn’t rely on the color itself, but on the balance and context in which… Read more »
The goal of your email campaign, besides reaching the recipient’s inbox, is to encourage your reader to register to an event, to purchase a product or to request an information. If you are able to make an effective call to action, then you are a step away from the result. Let’s see some CTA optimization… Read more »
Whether are virtual or not, events are among those marketing actions that can contribute to the acquisition of new prospects and the strengthening of its own brand. Each event deserves importance! If you’re planning a series of events, create a communication cycle that doesn’t end with the introduction message. The statistics reveal that in Email… Read more »
How important is a clean, complete and accurate data inside its own database? This is one of the most frequent questions made by our clients. When you got effective and profiled contacts, you can concentrate all your marketing effort to get higher and higher response rates from your email marketing campaigns that hopefully will transform into… Read more »
Focusing on the client or prospect is the main element when you want to promote successful email marketing campaigns. Knowing better the type, interests and needs of your target helps you to create useful messages and promotions to be sent through targeted emails. For the existing customers is always a good practice to provide a periodic… Read more »
