Welcome to the Email Marketing advent calendar! Until Christmas, every day a different offer, valid only for 24 hours. The promotions will include special discounts on databases of particular industries or geographic locations. Don’t wanna miss an offer? Follow us on @bancomail_en or facebook.com/bancomail
An effective subject is a very important element for the success of an Email Marketing campaign, that’s why best strategies always integrate an A/B testing and an accurate analysis of the few keywords that make it up. However, measuring the success of an email only by the number of openings resulting from the subject is… Read more »
There are many ways to name them: buyer personas, marketing personas, target, customer type, public audience, audience, users, buyers and so on. These are abstract models created to represent the ideal customer. Their definition is useful to internalize the subject type to attract and relate. For many departments of a company, like marketing, content, sales… Read more »