Surpassed its initial boom, Email has been forced to live hard times when his end was predicted in more and more opportunities due to the rise of social networks and other technologies. Predictions always disregarded, given that the ROI of Email Marketing has never yielded in offering increasing results to businesses. Year after year the… Read more »
Christmas shouldn’t be the prerogative of B2C brands only, which has always been highly active on the topic. Even the B2B marketers should rediscover the opportunities they have in this period. It’s not Christmas yet, but better get ready for those customers who will need your products or services to organize sales, events, special inflows… Read more »
An effective subject is a very important element for the success of an Email Marketing campaign, that’s why best strategies always integrate an A/B testing and an accurate analysis of the few keywords that make it up. However, measuring the success of an email only by the number of openings resulting from the subject is… Read more »
Content marketing is the art to create, publish and assign the various type of content in order to attract, engage and maintain customers. It’s a communication channel based on reciprocity that e-commerce business operators may use to connect with regular customers and prospect. When a company publish some content, this shouldn’t be readed only by potential… Read more »
In periods of crisis is more than necessary to optimize all resources and find new strategies. This could be one of the reasons why in the last years Co-Marketing actions are spreading all over. These promotions of products or services are based on the co-operation between two or more companies. Often these are tactical actions… Read more »
