Strategy


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Google announces AMP for Email – an even more interactive Email MarketingThe technology is developed to allow more actions directly in the inbox, like booking a hotel or completing a form without abandoning your email.

Why to read only the Email when we open our inbox? Google wants to offer users the ability to perform multiple tasks directly from their email like responding to a survey or making an appointment. Google will get this result by bringing its AMP technology, Accelerate Mobile Page, within Gmail, which now has more than… Read more »


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Email Marketing Trends for 2018

The Email Marketing continues to be a vital communication channel. The annual DMA report states that with every email sent, corresponds on average a 30 times higher ROI. In the Report, 95% of the respondents said that they consider Email Marketing to be an “important” or a “very important” tool for their business. That’s why… Read more »


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Email Marketing – Creating an automated Email flowIn B2B marketing, using automated flows can increase sales by 10%

Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows… Read more »


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Sell Email Marketing Database from your WordPress Site

Why sell email marketing? (later we’ll go deeper into) Integrate Bancomail services into your daily business Sell targeted and guaranteed email lists by connecting to our database. Plus, if you have your own sending platform let your customers consult, purchase or download new records for their Email Marketing. Set up and ready to sell within… Read more »


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Email Marketing: how to write Call To Action that work

The bittersweetness of a perfect Email Marketing campaign is the Call to Action. A key aspect that determines not only the success or failure of the marketing action, but also captures the reader’s interest regarding the received email. The Call to Action is in fact, the emphatic point of a message and coincides with the… Read more »