“Marketing” as a term has been around for several hundred years, and initially described the trade of goods and services. The actual term was derived from the Latin “mercatus”, which was used for a marketplace or merchant. In this sense, of course, “marketing” has existed for a very long time and only later the meaning… Read more »
A new era and how it all began Worldwide, well over 300 billion emails are sent every day these days and likewise, email marketing continues to grow. Marketers love their email campaigns and email databases are guarded and nurtured. Almost everyone with an email account now receives promotional emails on a daily basis. But let’s… Read more »
The Email-address It sounds banal, it seems banal, it is banal … there are countless topics on the subject of email marketing, scientific papers, conjectures, theories, well-intentioned advice and tips – but there is one element in this game that is and should be without doubt the basis of all considerations, as banal as it… Read more »
What you should keep an eye on when purchasing email lists Email marketing is undoubtedly an important component of marketing strategies, furthermore a popular and successful sales strategy in the B2B sector for acquiring new customers. In order to inform existing customers about news, email campaigns are also used to strengthen customer loyalty. Newsletter marketing… Read more »
The subject line is the ticket to happiness Almost everyone knows it – the overflowing email inbox. In no time, it fills up with hundreds of often irrelevant e-mails. Monday, after the weekend, is particularly bad, spam from the weekend abounds. Standing out from the mass of these emails is the goal of every email… Read more »
