Psychology is every marketer’s friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article “The psychological triggers for email click-throughs“. However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and… Read more »
Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »
In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear – Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to… Read more »
The pursuit of efficiency is part of our society and our zeitgeist. This affects almost all areas of life and definitely all areas of the professional world. Marketing is not exempt from this and so here, too, we strive for sensible solutions with the greatest possible positive effects. “Targeting” plays an important role in this… Read more »
Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »
In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear – Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to… Read more »
The pursuit of efficiency is part of our society and our zeitgeist. This affects almost all areas of life and definitely all areas of the professional world. Marketing is not exempt from this and so here, too, we strive for sensible solutions with the greatest possible positive effects. “Targeting” plays an important role in this… Read more »
It is often just one simple “CLICK”, a click followed by … “NOTHING”! Most of the time it is exactly like this, nothing more nothing less. The click is followed by void … darkness combined with earsplitting silence. Time stops while entering a state of delirium. This is not the situation we are looking for,… Read more »