Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows marketers to create message flows to engage readers in a complex path.
An automated email flow involves the creation of a pattern that sets when sending a message to the user. Once activated, it operates autonomously and doesn’t interfere with the other marketing activities. These automated flows are perfect for segments of your list and hardly apply well to a contact aggregation that has as its sole point of contact its own brand. So to a relevant email, the flow should share the same “state of mind”, for example, interest in a product, or, conversely, a feeling of detachment towards the brand.
The specific weight of this strategy is distributed in all the email flows, which, must lead to a result and bring value. As always, the subject of the email is the first and most important hub for getting the recipient’s trust and in this case, it’s more than important. By analyzing the most successful campaigns in the past, you can find the most effective keywords and formulas.
Creating an automated email flow involves the existence of several ready-to-activate email templates depending on the trigger. Working in advance on the possible flow branches will make the operational management easier from start to finish, emergencies included. The overall picture also includes the necessary landing pages for each stage and social media campaigns and recall advertising.
A nice flow, it’s nice if it’s the right one. A common mistake in automated streaming applications is to get overwhelmed by running a certain path, flooding the reader’s mail with too much information.
There is a reason to create a flow and this usually coincides with at least two goals: bringing the user closer to your brand and refining its knowledge of it. Because the series of messages leads to real conversions, it serves a logical sequence of precise and clear actions.
examples of Email flows that can not be missed
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