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Christmas in November: a B2B marketing opportunity to plan ahead

Christmas shouldn’t be the prerogative of B2C brands only, which has always been highly active on the topic. Even the B2B marketers should rediscover the opportunities they have in this period. It’s not Christmas yet, but better get ready for those customers who will need your products or services to organize sales, events, special inflows… Read more »

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How to create your marketing personas and reach your Target Audience?

There are many ways to name them: buyer personas, marketing personas, target, customer type, public audience, audience, users, buyers and so on. These are abstract models created to represent the ideal customer. Their definition is useful to internalize the subject type to attract and relate. For many departments of a company, like marketing, content, sales… Read more »