Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows… Read more »
There are many ways to name them: buyer personas, marketing personas, target, customer type, public audience, audience, users, buyers and so on. These are abstract models created to represent the ideal customer. Their definition is useful to internalize the subject type to attract and relate. For many departments of a company, like marketing, content, sales… Read more »
The goal of your email campaign, besides reaching the recipient’s inbox, is to encourage your reader to register to an event, to purchase a product or to request an information. If you are able to make an effective call to action, then you are a step away from the result. Let’s see some CTA optimization… Read more »