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What’s new on Gmail? Email Marketing optimized for all devices

On Wednesday, September 14, 2016 was the official announcement: it’s ready the Gmail and Inbox upgrade that will support Responsive Email, whose content will fit now on all devices, depending on their size. Texts, links and buttons will have larger sizes to fit more easily on small screens. Even the desktop users will find improvements,… Read more »

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Tricks on how to pre-load images in HTML Emails

Why to optimize images? Converting email readers into customers it largely depends on developing a positive ‘customer impression’, and this is where your newsletter performance come into play. Quality images and ultra-fast loading speed gives customers a positive psychological impression encouraging sales and their loyalty. This way the ‘user experience’ in terms of email performance and responsiveness… Read more »