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Optimize your email’s Call to Action

The goal of your email campaign, besides reaching the recipient’s inbox, is to encourage your reader to register to an event, to purchase a product or to request an information. If you are able to make an effective call to action, then you are a step away from the result. Let’s see some CTA optimization… Read more »

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Improve your database segmentationE-mail Marketing Profiling

How important is a clean, complete and accurate data inside its own database? This is one of the most frequent questions made by our clients. When you got effective and profiled contacts, you can concentrate all your marketing effort to get higher and higher response rates from your email marketing campaigns that hopefully will transform into… Read more »