Mattia Arnaù

Born in Genoa, he worked in Milan for many years in digital agencies, as a freelancer or in the team of fast-growing start-ups. He also plays with colour palettes with his children, turning each outfit into a small work of art. When he pauses pixels and design, he is not afraid to get dirty on outdoor walks, setting off on some walking odyssey to test the endurance of his sneakers!

Power Words – The Secret Ingredient in the Email Marketing Kitchen

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Bancomail Databases for Email Marketing

The fabulous magic of good cuisine … how can it be explained? What makes the difference between a boring dish that lacks finesse and enthusiasm and a culinary masterpiece that embodies culinary craftsmanship and attention to detail? The quality of the ingredients, the balance of these and the refinement with carefully selected and carefully used… Read more »


“Theoretically, it’s just a question of practice”: The balance between theory and practice in companies – Part one

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Bancomail Databases for Email Marketing

In a world that never stands still, the morning alarm clock is our faithful companion (and often our worst enemy), opening the round of small and large goals that need to be achieved, usually at a fast pace. During working hours, it’s easy to get lost in the daily commitments and deadlines to be met…. Read more »


No Chance for the Summer Slump – Email Marketing for the warmer months

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Blazing sun, high temperatures, shimmering air above the tarmac – but fortunately the beach is not far away. Colourful parasols, the sound of the sea, crashing waves and the smell of sun cream and seawater in the air. For many people, this is the first thing that comes to mind when they think of “summer”,… Read more »


What (NOT) to do in Email Marketing

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Bancomail Databases for Email Marketing

Email marketing is a world full of rules and advice, but what if we turned them all on their head? It would be a thrilling experience that might make you realize the importance of an effective strategy even more clearly, and it would probably also give you a few laughs! Would recipients convert en masse,… Read more »


The new Era of Short Attention Spans – A challenge for Email Campaigns

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Bancomail Databases for Email Marketing

Our current times are full of surprises, not all of which are necessarily living proof of high culture. News summaries in just a few seconds, millions of short videos with questionable content, headlines with no background, plus TikTok and Instagram are mercilessly captivating. At the cinema, mobile phones are increasingly providing ‘distraction’, and even when… Read more »