Stéphanie Dupret

Sales Office - Francophone Countries

French by birth and Genoese by passion. Whether in the language of Shakespeare, Molière or Dante Alighieri she will always be ready to provide the right answers to your questions.

Scannability – Make reading your Emails a Walk in the Park

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Bancomail Databases for Email Marketing

Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »


Psychological Triggers for Email Click-Throughs

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Bancomail Databases for Email Marketing

In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear – Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to… Read more »


John Deere – a Pioneer of Tractors…and Content Marketing

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Bancomail Databases for Email Marketing

There is one company that not only helps farmers to plow up their fields, but has also plowed up the marketing landscape big time! “Content Marketing” is being used more and more frequently nowadays. It is quite obvious what it stands for. “Content” is the key element of this approach. In contrast to direct slogans… Read more »


Geonormalisation – The Guarantee for consistent Address Databases in Email MarketingIncorrect and incomplete information in address databases is a known evil, but there is a professional remedy ... “Geonormalisation”.

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Bancomail Databases for Email Marketing

The pursuit of efficiency is part of our society and our zeitgeist. This affects almost all areas of life and definitely all areas of the professional world. Marketing is not exempt from this and so here, too, we strive for sensible solutions with the greatest possible positive effects. “Targeting” plays an important role in this… Read more »


Welcome new Email Subscribers with Style!Neue E-Mail-Abonnenten auf die richtige Weise zu begrüßen, ist eine wertvolle Gelegenheit. Dieser Artikel ist Ihr Leitfaden.

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Bancomail Databases for Email Marketing

It is often just one simple “CLICK”, a click followed by … “NOTHING”! Most of the time it is exactly like this, nothing more nothing less. The click is followed by void … darkness combined with earsplitting silence. Time stops while entering a state of delirium. This is not the situation we are looking for,… Read more »