Email marketing is part of every company’s marketing omnichannel strategies. Whether through lists built in house or purchased, it is essential to use emails to build good relationships with old customers and seek for new ones. But is purchasing an email list really worth it? Under the right conditions, the answer is surely yes.
Although it may be tempting to do it yourself or just go with the ‘usual tools’, investment in an email outreach software optimised for cold mailing will yield better results. Why? Here are the reasons that will answer this question and will help in choosing the right platform for your purposes (we have a recommendation… Read more »
Dear Customers, as we near the end of this unstable 2021, we cannot help but wonder how we felt last year at this time. We were hopeful, optimistic and, although Covid is still part of our lives, we were right to feel that way. Over the past 12 months we have witnessed great strength from… Read more »
Let’s face it: Cold email is not always well perceived, yet there is no marketer who has not relied on this technique. It gets done, but fearful of comparisons it is often not said! Think about this: on average, B2B employees spend at least a quarter of their working day on their inbox, which makes… Read more »
