Information is the basis for successful marketing communication “Perpetual growth” is a controversial concept, often it cannot be applied because resources are limited. However, this is certainly not valid for know-how and information. Information is the cornerstone for communication and thus also the basis for Email Marketing, especially for successful Email Marketing. Constant growth is… Read more »
What is the Bancomail Non-Profit Program? Most marketing measures are about selling more…more products, more services. Sometimes marketing is used for a good cause, to spread the word about a non-profit project or company. But what would it look like if you could combine both? – Sell more and also make a contribution to a… Read more »
Become a part of this exciting development! Email Marketing is without a doubt a sensible measure to acquire customers. The relatively low costs for Email Marketing campaigns can hardly be beaten by other marketing measures and methods. In addition, there is the advantage of the high ROI, which is particularly important in economically difficult times…. Read more »
Why professional Cold Email Marketing is NOT Spam “Cold!?” Why cold? … Maybe it makes sense to have a glimpse into the definition of Cold – Email first. Simplified, it is the initial email to a potential customer without prior contact, there is no relationship between sender and recipient (yet). Therefore, this is the first… Read more »
The booster for successful customer acquisition There are countless marketing measures in the B2B sector, for many marketers one method is particularly interesting to acquire new customers due to its advantages – “Permission Marketing through Cold Email”. What is “Permission Marketing”? Permission marketing is the form of marketing in which the addressee gives an explicit… Read more »
