Email marketing: a double-edged sword? Not really. In the digital marketing landscape, cold email marketing is often portrayed as a double-edged sword. On the one hand, it offers a great opportunity to acquire new customers and expand your business. On the other hand, there is the risk of ending up in the spam folder, which… Read more »
The Beginning of a New Era Email marketing thrives on personalization – individual emails, perfectly tailored to the target group or segment, are effective and lead to the best results. Most marketers will have experienced this. Customers and readers have a wide variety of ideas, requirements, wishes and needs and in order to be successful,… Read more »
Psychology is every marketer’s friend, as it can be used to understand or even favorably influence the behavior of potential customers, as we have already discussed in detail in our blog article “The psychological triggers for email click-throughs“. However, there is a psychological phenomenon that has not yet been mentioned, but is quite unusual and… Read more »
Time is precious! Everybody would agree that this statement is absolutely right. This is also valid when speaking about email marketing. But why does it matter? Email Marketing itself is an extremely important and even growing part of marketing measures in general. It reached already a very high daily volume but the number of sent… Read more »
In our modern times Psychology holds immense importance and value due to its countless contributions to understanding and improving various aspects of human life. After a closer look it becomes clear – Psychology is … everywhere. We live it, we use it, we as humans are Psychology. It is used for good and evil, to… Read more »
