Email Design and Code

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Symbols and Emoticons in your Email Marketing’s subject

Using symbols and emoticons in your message isn’t something new, but which of these works (in most clients) and which not is still a hazy issue. The condition is, as the parenthesis suggests, to use them gingerly because the symbols may not be supported by all devices. The good news is, despite some marketer’s fear,… Read more »

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Open Rate: an Email Marketing metric

Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and riched many objectives, changing its strategy and methods. But what hasn’t change over time is the main goal of marketers: to ensure the email’s reading. There are some important aspects… Read more »