Why to optimize images? Converting email readers into customers it largely depends on developing a positive ‘customer impression’, and this is where your newsletter performance come into play. Quality images and ultra-fast loading speed gives customers a positive psychological impression encouraging sales and their loyalty. This way the ‘user experience’ in terms of email performance and responsiveness… Read more »
Using symbols and emoticons in your message isn’t something new, but which of these works (in most clients) and which not is still a hazy issue. The condition is, as the parenthesis suggests, to use them gingerly because the symbols may not be supported by all devices. The good news is, despite some marketer’s fear,… Read more »
Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and riched many objectives, changing its strategy and methods. But what hasn’t change over time is the main goal of marketers: to ensure the email’s reading. There are some important aspects… Read more »
