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Open Rate: an Email Marketing metric

Why my email is not read? Maybe it is, and you don’t know it? From its beginning, the email marketing has passed many obstacles and riched many objectives, changing its strategy and methods. But what hasn’t change over time is the main goal of marketers: to ensure the email’s reading. There are some important aspects… Read more »

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Mobile reading: benchmarks depends on the sector

Almost all the emails are read on mobile devices, it ‘s quite common to hear this but let’s go beyond. Experian Marketing Services recent’s research for the second quarter of 2015 shows a desktop openings rate of 48% versus 40% on smartphone and 12% on tablet. What interests is that the percentage changes dependsĀ on the… Read more »