Email Design and Code


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Error free email marketing

Email Marketing is simple, nevertheless your Email Marketer experience has already taught you the amount of small mistakes that can affect your campaign. Reaching a certain point of the sending career, at least one error is inevitable: by a wrong spelling to a broken link up to inaccurate sent segments. There are many reasons of… Read more »


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What’s new on Gmail? Email Marketing optimized for all devices

On Wednesday, September 14, 2016 was the official announcement: it’s ready the Gmail and Inbox upgrade that will support Responsive Email, whose content will fit now on all devices, depending on their size. Texts, links and buttons will have larger sizes to fit more easily on small screens. Even the desktop users will find improvements,… Read more »


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Email Security: SPF and DKIM what is it and how it works?

Email authentication is a part of the email delivery process. To improve the success of email campaigns we recommend to authenticate your email using DKIM and SPF. There are at least two reasons to use those protocols: Enhance your email reputation as sender. Each email sender has his own reputation which is generated by ISP. Many email… Read more »


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Tricks on how to pre-load images in HTML Emails

Why to optimize images? Converting email readers into customers it largely depends on developing a positive ‘customer impression’, and this is where your newsletter performance come into play. Quality images and ultra-fast loading speed gives customers a positive psychological impression encouraging sales and their loyalty. This way the ‘user experience’ in terms of email performance and responsiveness… Read more »


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Symbols and Emoticons in your Email Marketing’s subject

Using symbols and emoticons in your message isn’t something new, but which of these works (in most clients) and which not is still a hazy issue. The condition is, as the parenthesis suggests, to use them gingerly because the symbols may not be supported by all devices. The good news is, despite some marketer’s fear,… Read more »