Francesca Grillo

Francesca Grillo
Maybe due to her height, she loves dealing with ideas greater then herself. She is a creative storyteller through digital and social media and public relations, abusing in to do list and day planner. All the same, she keeps filling the office with her sticky notes.

Email Automation + 2018 Email Marketing Statistics you need to know

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Email Marketing is a fundamental part of the multi-channel communication strategies. It has the power to create engagement with new users and retention with already acquired customers or prospects. Campaign Monitor has collected in an infographic called “24 Email Marketing Stats You Need to Know” everything that serves to convince you that the Email Marketing… Read more »


Google announces AMP for Email – an even more interactive Email MarketingThe technology is developed to allow more actions directly in the inbox, like booking a hotel or completing a form without abandoning your email.

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Why to read only the Email when we open our inbox? Google wants to offer users the ability to perform multiple tasks directly from their email like responding to a survey or making an appointment. Google will get this result by bringing its AMP technology, Accelerate Mobile Page, within Gmail, which now has more than… Read more »


Email Marketing Trends for 2018

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The Email Marketing continues to be a vital communication channel. The annual DMA report states that with every email sent, corresponds on average a 30 times higher ROI. In the Report, 95% of the respondents said that they consider Email Marketing to be an “important” or a “very important” tool for their business. That’s why… Read more »


Email Marketing – Creating an automated Email flowIn B2B marketing, using automated flows can increase sales by 10%

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Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows… Read more »


Email Marketing: how to write Call To Action that work

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The bittersweetness of a perfect Email Marketing campaign is the Call to Action. A key aspect that determines not only the success or failure of the marketing action, but also captures the reader’s interest regarding the received email. The Call to Action is in fact, the emphatic point of a message and coincides with the… Read more »