Francesca Grillo

Francesca Grillo
Maybe due to her height, she loves dealing with ideas greater then herself. She is a creative storyteller through digital and social media and public relations, abusing in to do list and day planner. All the same, she keeps filling the office with her sticky notes.

Email Marketing – Creating an automated Email flowIn B2B marketing, using automated flows can increase sales by 10%

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Nowadays, Email Marketing is more than just sending an email to your database from time to time. Marketers have always wanted to deliver relevant and interesting messages to their readers, today we know this is possible thanks to the technology that allows us to deliver messages to users exactly when they want. Email automation allows… Read more »


Email Marketing: how to write Call To Action that work

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The bittersweetness of a perfect Email Marketing campaign is the Call to Action. A key aspect that determines not only the success or failure of the marketing action, but also captures the reader’s interest regarding the received email. The Call to Action is in fact, the emphatic point of a message and coincides with the… Read more »


Email Marketing – Predictions for 2017Despite Email is fastly approaching its fiftieth anniversary, its technology is still changing, evolving like a millennial.

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Surpassed its initial boom, Email has been forced to live hard times when his end was predicted in more and more opportunities due to the rise of social networks and other technologies. Predictions always disregarded, given that the ROI of Email Marketing has never yielded in offering increasing results to businesses. Year after year the… Read more »


Christmas in November: a B2B marketing opportunity to plan ahead

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Christmas shouldn’t be the prerogative of B2C brands only, which has always been highly active on the topic. Even the B2B marketers should rediscover the opportunities they have in this period. It’s not Christmas yet, but better get ready for those customers who will need your products or services to organize sales, events, special inflows… Read more »


Email Marketing and Open Rate – is the email subject a good analysis parameter?

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An effective subject is a very important element for the success of an Email Marketing campaign, that’s why best strategies always integrate an A/B testing and an accurate analysis of the few keywords that make it up. However, measuring the success of an email only by the number of openings resulting from the subject is… Read more »